I established VAMcoaching in August 2020 to pass on my support to those who like me, are following a rewarding yet challenging career.  As a coach I can leverage the experience I gained during my extensive and demanding corporate career, where I worked with a breadth of notable international companies, to support others.

As an employee navigating complex matrix organisations since I entered the workforce in 1988, I am well able to empathise and communicate with those who have chosen a career path within the high-performing and highly competitive environments of best-in-class brands.   

VAMcoaching was a natural stepping stone in my development after a 30-year career ascending the corporate ladder. It is my way to share my expertise in a highly personal and attuned way, and a great opportunity to give back.   I love to see people at all stages of their professional development achieve their ambitions and adopt a mindset that helps foster success and works to enhance their enjoyment of work and well-being.

Although I am a British national, I am currently based in Abu Dhabi and work internationally online. I have had the privilege of a long and interesting career, and have worked with clients from across the globe whilst living and working in London, Madrid, Rio de Janeiro, Milan, Lisbon and Dubai.

Meet Vicki…

  • My approach is supportive and empathic. I am a calm and patient person who roots for you to do your best whilst always being professional and impartial. Empathy allows me to match your pace and support your needs so that you drive the sessions and are empowered. I am a positive person who knows, through experience, that having a goal provides motivation and direction. I am here to support you to channel your energies into achieving your ambitions and the results you want.

  • For more than 25 years, I worked in international corporate communications providing a range of services to blue-chip companies. I reported to the C-Suite and in one corporate role supported 4 different CEOs in 5 years! Corporate life can be fast-paced and we have to be agile, flexible and adept at tackling new issues and building new relationships. Rewarding as it can be, a corporate career is also often draining, exhausting and hard - and it’s not always going to be straightforward. Having support to tackle organisational changes and demands ourside our control can be the difference between thriving, delivering results and performing well - and being happy.

    My corporate and coaching career spanned a range of industries : Hospitality (Jumeirah Group, Hilton Hotels), Financial Services (Mastercard, Banco Sabadell, Iccrea Bank, Hiscox Insurance, IF Insurance & Canopius Lloyds Insurer), Consultancy (PwC, EY, EY Parthenon), Aviation (Airbus), FMCG (Coca Cola), Manufacturing (Sandvik), Industry/Oil & Gas (BP) and Tech (Avanade, BlackBerry).

    I understand the issues and coaching can support you in the workplace.

  • My career has taken me around the world. I have worked with international teams from across the continents including: UK, USA, Brazil, India, the UAE and wider Middle East (Dubai and Abu Dhabi, Bahrain, Kuwait, KSA), as well as Asia (Singapore) and Europe (Germany, France, Finland, Sweden, Spain and Italy).

    It was my work with colleagues and clients from many parts of the world that inspired me to qualify as a ESL teacher (CELTA) and coach Executive English and communication skills. I’ve been coaching proficient non-native English speakers since 2020, and have more than 900 client hours of 1-1 engagement.

  • Corporate work took me to every major market in the world.

    I qualified and worked as a lawyer following completing my BA Honours degree in Law & Politics from the University of London. After a decade in law and following a move to Dubai in 1999, I moved into marketing, reputation management and corporate communications. Building my expertise, I worked for a number of leading brands over the following 20 years, including many household brands. When I moved to Brazil in 2020 (due to Covid) I followed my passion for mentoring and sharing my knowledge and moved into English and communication coaching. Working with EF Education, the world’s largest professional language development company, I supported clients from a range of professions including banking, marketing, engineering, education, customer service, consultancy and professional services from blue-chip companies in Italy and Spain as well as further afield such as Brazil. To date I’ve conducted nearly 900 hours of 1-1 engagements.

Credentials and Continued Professional Development

Following completing her honours Bachelor of Arts Degree in Law and Politics from Queen Mary College, University of London, Vicki went on to study for professional legal exams at The College of Law in London where she completed her post-graduate law studies. Vicki qualified as a solicitor and worked in law for a number of years before a move to Dubai in 1999, and a change in her own career.

It was in Dubai that Vicki springboarded into communications and marketing for one of the Middle East region’s leading law firms. Continuing her professional development, Vicki moved on and up the corporate ladder until completing her in-house corporate career as the Senior Corporate Communications Director for the leading luxury hospitality brand, Jumeirah.  

Keep Learning

Vicki is continually upskilling and committed to professional and personal development.  She supported VAMcoaching with a Merit Diploma qualification in Personal Performance coaching with the UK’s Coaching Academy, which itself is accredited by the ICF (International Coaching Federation), the standard-bearer for all professional coaching practices.

Vicki is committed to continued improvement and has recently taken courses on goal setting, working with limiting beliefs, identifying values, understanding drivers for decisions, and working on change, authenticity, personality profiling (DISC) and its impact on choices, and the wheel of life coaching insight tool. 

The Coaching Academy

TCA has several external, professional and academic endorsements and accreditations. These currently are:

  • Association for Coaching (AC)

  • International Coach Federation (ICF)

  • SFEDI Awards Approved Centre

  • CPD Standards Office

  • Association for Neuro-Linguistic Programming (ANLP)

  • International NLP Trainers Association (INLPTA)

  • Approved supplier for Enhanced Learning Credits Administration Services (ELCAS)